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The brief

Historically posters have been inextricably linked with cause-related campaigns. Visually striking, often iconic and frequently iconoclastic, posters grab the attention like no other medium. They effectively help spread a succinct message and in doing so shift attitudes and contribute to significant changes within society.

The brief is to design a poster that delivers the message ‘Be a Part of the Action’ – this does not necessarily have to be expressed in words. The poster could bear witness to catastrophic environmental damage and in doing so, cause outrage. Alternatively the poster could actively encourage peaceful protest to expose an environmental problem.

Above all, the poster needs to raise awareness of environmental issues and inspire action.

Our campaigns

Greenpeace Australia Pacific campaigns focus on the following issues:

• Catalysing an energy revolution to address the number one threat facing our planet – climate change
• Defending our oceans by challenging wasteful and destructive fishing and creating a global network of marine reserves
• Protecting the world’s ancient forests and the animals, plants and people that depend on them
• Campaigning for sustainable agriculture by rejecting genetically engineered organisms, protecting biodiversity and encouraging socially responsible farming

Our values

The following values guide all Greenpeace campaigns:

• Non-violence: Core to our roots is the principle of peaceful action. We avoid violence even when our acts are seen as provocative. It must be stressed that Greenpeace believes that violence in any form is morally wrong and accomplishes nothing. Posters advocating violent actions will not be accepted.
• Independence: By not accepting funds from political parties, governments or corporations we can maintain our independence.
• Confrontation: By challenging ideas and behavior we believe we can move people and organisations
• The power of acting together: The future of the environment rests with the millions of people who share our beliefs. Together we can tackle environmental problems and promote solutions

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