laryn.kragtbakker

As a follow-up to their global petition against stoning and protesting the unjust judgment against Sakineh Mohammadi Ashtiani, I worked with Avaaz to design a set of ads in the global push to save Sakineh and stand for human rights.

Avaaz, continuing in what has become a great tradition of parody ads, took out space in the "Green New Deal" supplement in the Financial Times today to pose the question "What is the CliMatrix?"

Design for an advertisement timed to coincide with a summit of EU leaders in late October to try to push for support of a climate finance package and set the  stage for Copenhagen in December.

A quarter-page ad in the Washington Post in advance of Barack Obama's visit to Canada, advising him to take Stephen Harper's words on climate change with a grain of salt and encouraging him to press Harper for action on the issue.

A Star Wars parody to pressure Angela Merkel of Germany to support EU targets for carbon emissions. Full colour, 4 page spread run in a paper in Poland in conjunction with the UN global climate talks in Poznan and in advance of the European Union summit in Brussels.

A series of three ads in conjunction with the G8 meetings in Japan (July 2008). The first played off the traditional Tanabata festival and an extensive online campaign that was held online in collaboration with a variety of partners. The second and third parodied the Hello Kitty characters and the well-known video game Street Fighter II, respectively.

A sprawling campaign during the Beijing Olympics which crossed languages as well as media. It ran in both English and Mandarin Chinese and was seen in print, online, and in various other formats (from pedicabs wrapped in the material to folks walking around with signs on their backs and mobile billboards pulled by scooters).

An ad developed in a very short amount of time to put pressure on three countries during the Bali climate talks. Reports after the fact indicate that this ad was instrumental in helping nudge Japan towards accepting emissions targets.