poverty

G8 (Japan) series: Tanabata, Hello Kiddies, Street Fighter II

A series of three ads in conjunction with the G8 meetings in Japan (July 2008). The first played off the traditional Tanabata festival and an extensive online campaign that was held online in collaboration with a variety of partners. The second and third parodied the Hello Kitty characters and the well-known video game Street Fighter II, respectively.


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