For years our small non-profit design shop's website was outdated. (As Kit, our Executive Director, likes to say, "the cobbler's children often go without shoes.") Well, finally I carved out the time to freshen the look and feel and rebuilt the site from the ground up.
I used Drupal for its extensibility and for the ability to tag items in a way that allows the site to cross-reference the type of design and the partner, as well as any keywords we entered for a design.
The site also allows any of us to add or edit content, which is important in a small shop like ours where we all wear many hats. This will allow us to keep the site current as we add recent projects as soon as they are completed.
I chose a vivid pallette and themed around a variety of watercolor textures to embody the depth and diversity of our portfolio and partner list and paid extra attention to some easy ways to increase our rankings and traffic from search engines.